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Surgery marketing, done by the book.

Surgery patients research for months. Let your surgeons answer them on your own site, before the consult.

Treatment page · Example

What we build

Answers first. Consults second.

Surgical patients don't book on impulse. They want to know the surgeon, the recovery, the risks and the real cost.

Surgeon video Q&AYour surgeons answering real patient questions, built into each procedure page.
Procedure information, done properlySurgeon choice, recovery, risks and full costs, written and filmed once, ready before the consult.
Follow-up that respects the decisionPack delivery on enquiry, a measured email sequence, and space for “not ready yet”.

Why us

Surgery patients don't book on impulse.

They watch, read and compare for months. We make sure your surgeons are the ones answering them, on your own site, inside the rules.

Title“Surgeon” is protected

It's reserved for registered specialist surgeons. We're careful with every credential line.

RiskRisks sit next to benefits

Recovery and risk information goes in, never glossed over.

ImageryNothing that glamorises

No idealised imagery that plays down what surgery involves.

OffersNo discounts to rush a decision

Fees are explained in full, with the terms.

The compliance lens

Surgery ads, through our lens.

Pick a specialty. Five problems in each. Flip the lens and watch how we'd write it.

harbourside.surgicalSample surgical practice · Sponsored

Queensland's top surgeon.Thinking about surgery?1 Flawless, natural results guaranteed.Dr Lane is a specialist surgeon. Here's what the procedure and recovery involve.2 “I finally feel like me again” ★★★★★ Mia R.All surgery carries risks. Before proceeding, seek a second opinion from an appropriately qualified health practitioner.3 $1,000 off your procedure this month!Consult fees and what's included are on our fees page.4 No downtime. Back at work in days.Recovery varies. We'll talk you through yours at your consult.5

5 issues found Health Practitioner Regulation National Law · s133

Sample captions for fictional clinics. This shows how we think, not legal advice. How we approach compliance →

Free Ad Check

Is your advertising playing by the rules?

Send us up to five of your live ads, posts or treatment pages. I'll look over them with AHPRA's advertising guidelines in mind and send back what I'd change. General information, not legal advice. Free, no strings.

  • 01You send up to five piecesAds, social posts or treatment pages. Whatever you're least sure about.
  • 02Every word and image, looked atWith the National Law and AHPRA's advertising guidelines in mind.
  • 03You get a marked-up reviewSent privately, with a short video walkthrough. What's fine, what's a risk, and how to fix it.
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