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Social content that sounds like your clinic.

Managed every month and built from regular in-clinic shoots. Reels, carousels and captions, written with the AHPRA rules in mind.

Invisalign explainer carousel for a dental clinic

Who it's for

Clinics stuck on social.

  • Clinics posting nothing because they're nervous about a notice
  • Practices with a feed full of stock photos
  • Groups that want one standard across every location

What you get back

A feed that shows who you are.

  • Your real team and space, not stock or AI
  • Posts you don't have to second-guess
  • Hours back from chasing content every month

What's included

Your feed, handled.

Planned, shot, written and scheduled. You approve, we post.

01Monthly plan

Treatments, team and topics mapped out for the month.

02In-clinic shoots

Regular shoots, so the feed is your team and your space.

03Reels & carousels

Treatment explainers, team intros and behind the scenes.

04Captions

Written in your clinic's voice, line by line.

05Scheduling

Posted to Instagram, Facebook and your Google Business Profile.

06AHPRA lens

Every post written with the AHPRA rules in mind.

How it runs

One month at a time.

Built from regular shoots, so you never run out of real content.

01

Plan

Start of month

What we post and why, agreed with you.

02

Shoot

In clinic

Fresh footage and photos of your team and space.

03

Create & check

Done for you

Edited, written and ready to post.

04

Approve & post

Ongoing

You see it first. Then it goes live on schedule.

Where the AHPRA lines sit

Social media is advertising.

AHPRA counts your feed, your stories and your comments as advertising. Most breaches we see start here.

How we approach compliance →

ReviewsNo reposting reviews

Sharing a patient review about treatment is one of the most common breaches.

Before & afterStrict rules apply

Case photos need consent, context and no promised outcome.

OffersTerms on every offer

Any price or promotion shows the conditions.

BrandsNo prescription brand names

Prescription medicines can't be named in advertising.

FAQs

The questions I get asked.

Straight answers. If yours isn't here, book a call.

How often do you post?

It's agreed in your plan, based on what your clinic needs and how often we shoot.

Do we approve everything?

Yes. You see every post before it goes out.

Can you use our existing photos?

Yes, if they're good enough. Most clinics need fresh content within the first month.

What about stock or AI images?

We avoid them. Patients book the clinic they feel they already know.

Free Ad Check

Is your advertising playing by the rules?

Send us up to five of your live ads, posts or treatment pages. I'll look over them with AHPRA's advertising guidelines in mind and send back what I'd change. General information, not legal advice. Free, no strings.

  • 01You send up to five piecesAds, social posts or treatment pages. Whatever you're least sure about.
  • 02Every word and image, looked atWith the National Law and AHPRA's advertising guidelines in mind.
  • 03You get a marked-up reviewSent privately, with a short video walkthrough. What's fine, what's a risk, and how to fix it.
CALL30 Rather talk it through?Book a 30-minute call with Mel →

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