$1,008 in.
$24,000 out.
$24,000 out.
35Enquiries
$28.82Per enquiry
23.8xReturn on spend
Three aligner cases booked at around $8,000 each, from one week-long campaign.
Specialist healthcare marketing · Gold Coast
Healthcare marketing for big decisions.
AHPRA-aware ads, in-clinic video, social content and websites for clinics where patients take weeks to decide.
For dental, surgery and fertility & IVF clinics. AHPRA-aware, filmed in-house, measured in booked treatment.
~20Yrs in healthcare
45+Clinicians
s133Built in
AHPRA-awareEvery video. Every ad.
What we do
Everything under one roof.
Ads, video, social, websites and patient journey systems. Start with one, add more once it's working.
ADSPaid
AHPRA-aware advertising
Meta and Google campaigns that bring in enquiries without breaking the rules. Spend kept separate from our fee.
RECVideoVideo & filming days
Clinician Q&A, procedure explainers and team films. Shot in your clinic, with the AHPRA rules in mind.
SOCSocialSocial content
Managed every month, built from regular in-clinic shoots. Reels, carousels and captions that sound like your clinic.
WEBWebWebsites
Treatment pages built to answer questions and turn visitors into enquiries.
SYSSystemsPatient journey systems
Fewer repeat questions for your team. More enquiries turning into booked consults.
Results
Measured in booked treatment.
Two recent campaigns, reported the way we report every campaign. What went in, and what booked.
$636 in.
$34,000 out.
$34,000 out.
24Enquiries
2Surgeries booked
53xReturn on spend
Measured in surgeon's fees for booked surgery, not clicks or cost per lead.
How it works
From first check to full diary.
No six-week onboarding. No 40-page deck. Start small, prove it, then grow.
01
Ad Check
FreeSend us up to five ads, posts or pages. We send back a private review of what we'd change.
02
Plan
Your callWe pick what'll move the needle first. Ads, content, video or your website. Start with one and build from there.
03
Create & launch
Done for youShoots, content, ads and pages. All written with the AHPRA rules in mind.
04
Measure & expand
OngoingWe set a baseline, track it, and put more behind what's working.
Not a lead seller
We don't sell leads. We build what books.
Practice owners get pitched "qualified leads, ready to book" every week. Qualified usually means someone filled in a quiz.
We work the other way. Your clinic's own ads, pages, video and follow-up, built with the AHPRA rules in mind and measured in booked treatment.
01No shared leads
Every enquiry comes from your clinic's own campaigns. Nobody down the road gets it too.
02Spend kept separate
Ad spend is kept separate from our fee, so you always see what went to Meta and Google.
03Booked treatment, not clicks
We report enquiries through to booked treatment. Cost per lead tells you nothing on its own.
04Your registration, front of mind
If an ad breaches, it's your registration on the line. So every ad is written with the rules in mind.
The compliance lens
Plenty of clinic ads break the rules. Ours don't.
Pick a specialty. Five problems in each. Flip the lens and watch how we'd write it.
coastline.dentalSample dental practice · Sponsored
The Gold Coast's best dentistThinking about veneers?1 for totally pain-free veneersHere's what the process actually involves, and how we keep you comfortable along the way.2 with guaranteed results!Every smile is different, so your plan will be too.3 “Dr Lee changed my life” ★★★★★ Sarah K.We'll walk you through options, risks and costs at your consult.4 50% off this month only. Don't miss out!Book a consult via the link in bio.5
harbourside.surgicalSample surgical practice · Sponsored
Queensland's top surgeon.Thinking about surgery?1 Flawless, natural results guaranteed.Dr Lane is a specialist surgeon. Here's what the procedure and recovery involve.2 “I finally feel like me again” ★★★★★ Mia R.All surgery carries risks. Before proceeding, seek a second opinion from an appropriately qualified health practitioner.3 $1,000 off your procedure this month!Consult fees and what's included are on our fees page.4 No downtime. Back at work in days.Recovery varies. We'll talk you through yours at your consult.5
bayside.fertilitySample fertility clinic · Sponsored
Australia's highest IVF success rates!Thinking about IVF?1 60% of our patients take home a baby.Clinics measure success differently, so compare like with like on YourIVFSuccess.2 “We finally have our miracle” Jess & TomWe support individuals, couples and solo parents on every path to parenthood.3 Your clock is ticking. Don't wait!Take your time. Our nurses can talk you through next steps whenever you're ready.4 IVF from just $2,999*Our fees, your expected Medicare rebate and your out-of-pocket cost are listed together on our fees page.5
5 issues found
Health Practitioner Regulation National Law · s133
Sample captions for fictional clinics. This shows how we think, not legal advice. How we approach compliance →
Selected work
Content that proves it.
Most of our portfolio is dental. It's where we cut our teeth.
Meta ad campaignVideo
Behind the lens
Meet Mel
Nearly two decades in dental and specialist surgery marketing.
I know how clinics run, what patients ask before they book, and what your team needs from marketing day to day.
So when I film your clinicians, write your ads or build your patient journey, you're not training an agency. You're working with someone who already speaks the language, and knows exactly where the AHPRA lines are.
AHPRA s133Rules known inside out
Meta & GooglePaid media
Camera to cutFilmed and edited in-house
Mel WilliamsFounder & Director
Free Ad Check
Is your advertising playing by the rules?
Send us up to five of your live ads, posts or treatment pages. I'll look over them with AHPRA's advertising guidelines in mind and send back what I'd change. General information, not legal advice. Free, no strings.
- 01You send up to five piecesAds, social posts or treatment pages. Whatever you're least sure about.
- 02Every word and image, looked atWith the National Law and AHPRA's advertising guidelines in mind.
- 03You get a marked-up reviewSent privately, with a short video walkthrough. What's fine, what's a risk, and how to fix it.