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Dental marketing for practices that do big treatments.
Implants, All-On-X, orthodontics and Invisalign. Patients compare practices for weeks before they call. We make sure yours answers their questions first.
Where we focus
The treatments patients think hard about.
High-value dentistry needs more than a nice feed. It needs answers, costs and follow-up that doesn't feel like a sales call.
Why us
Nearly two decades inside dental.
I know how a practice runs, what your front desk hears every day, and why patients go quiet after they enquire.
Dental is still the bulk of our work. It's where most of our patient journey work took shape.
Only use it for registered specialists, like orthodontists and prosthodontists.
We use the generic term, never the trademarked name.
Case photos need care. Results claims don't make the cut.
Any price or offer shows the full cost and the conditions.
The compliance lens
Dental captions, through our lens.
Pick a specialty. Five problems in each. Flip the lens and watch how we'd write it.
The Gold Coast's best dentistThinking about veneers?1 for totally pain-free veneersHere's what the process actually involves, and how we keep you comfortable along the way.2 with guaranteed results!Every smile is different, so your plan will be too.3 “Dr Lee changed my life” ★★★★★ Sarah K.We'll walk you through options, risks and costs at your consult.4 50% off this month only. Don't miss out!Book a consult via the link in bio.5
Queensland's top surgeon.Thinking about surgery?1 Flawless, natural results guaranteed.Dr Lane is a specialist surgeon. Here's what the procedure and recovery involve.2 “I finally feel like me again” ★★★★★ Mia R.All surgery carries risks. Before proceeding, seek a second opinion from an appropriately qualified health practitioner.3 $1,000 off your procedure this month!Consult fees and what's included are on our fees page.4 No downtime. Back at work in days.Recovery varies. We'll talk you through yours at your consult.5
Australia's highest IVF success rates!Thinking about IVF?1 60% of our patients take home a baby.Clinics measure success differently, so compare like with like on YourIVFSuccess.2 “We finally have our miracle” Jess & TomWe support individuals, couples and solo parents on every path to parenthood.3 Your clock is ticking. Don't wait!Take your time. Our nurses can talk you through next steps whenever you're ready.4 IVF from just $2,999*Our fees, your expected Medicare rebate and your out-of-pocket cost are listed together on our fees page.5
Sample captions for fictional clinics. This shows how we think, not legal advice. How we approach compliance →
Selected work
Content that proves it.
Social, ad creative, photography and video for dental practices across SEQ and Northern NSW.
Meta ad campaignVideo
Free Ad Check
Is your advertising playing by the rules?
Send us up to five of your live ads, posts or treatment pages. I'll look over them with AHPRA's advertising guidelines in mind and send back what I'd change. General information, not legal advice. Free, no strings.
- 01You send up to five piecesAds, social posts or treatment pages. Whatever you're least sure about.
- 02Every word and image, looked atWith the National Law and AHPRA's advertising guidelines in mind.
- 03You get a marked-up reviewSent privately, with a short video walkthrough. What's fine, what's a risk, and how to fix it.