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Marketing from someone who knows clinics.
I'm Mel Williams, founder of Infinity Consultancy. I film your clinicians, write your ads and build your patient journey, and I know exactly where the AHPRA lines sit.
Behind the lens
Meet Mel
Nearly two decades in dental and specialist surgery marketing.
I know how clinics run, what patients ask before they book, and what your team needs from marketing day to day.
So when I film your clinicians, write your ads or build your patient journey, you're not training an agency. You're working with someone who already speaks the language, and knows exactly where the AHPRA lines are.
Not a lead seller
We don't sell leads. We build what books.
Practice owners get pitched "qualified leads, ready to book" every week. Qualified usually means someone filled in a quiz.
We work the other way. Your clinic's own ads, pages, video and follow-up, built with the AHPRA rules in mind and measured in booked treatment.
Every enquiry comes from your clinic's own campaigns. Nobody down the road gets it too.
Ad spend is kept separate from our fee, so you always see what went to Meta and Google.
We report enquiries through to booked treatment. Cost per lead tells you nothing on its own.
If an ad breaches, it's your registration on the line. So every ad is written with the rules in mind.
How it works
From first check to full diary.
No six-week onboarding. No 40-page deck. Start small, prove it, then grow.
Ad Check
FreeSend us up to five ads, posts or pages. We send back a private review of what we'd change.
Plan
Your callWe pick what'll move the needle first. Ads, content, video or your website. Start with one and build from there.
Create & launch
Done for youShoots, content, ads and pages. All written with the AHPRA rules in mind.
Measure & expand
OngoingWe set a baseline, track it, and put more behind what's working.
Free Ad Check
Is your advertising playing by the rules?
Send us up to five of your live ads, posts or treatment pages. I'll look over them with AHPRA's advertising guidelines in mind and send back what I'd change. General information, not legal advice. Free, no strings.
- 01You send up to five piecesAds, social posts or treatment pages. Whatever you're least sure about.
- 02Every word and image, looked atWith the National Law and AHPRA's advertising guidelines in mind.
- 03You get a marked-up reviewSent privately, with a short video walkthrough. What's fine, what's a risk, and how to fix it.