Home/Fertility & IVF
Fertility marketing that respects the decision.
Clear costs, careful language and follow-up without pressure. For independent fertility specialists and groups of two to ten.
Treatment page · Example
The landscape
A big decision, made with patchy information.
Patients want to compare clinics fairly. The data makes that hard.
How it fits fertility
Answers, costs and care. In that order.
The same patient journey work we build for surgical practices, shaped around the rules fertility clinics work under.
The fertility rules we keep in mind
Extra care, every time.
On top of the standard AHPRA advertising rules.
We explain the context and point patients to YourIVFSuccess, the government-funded comparison site.
Never a “from” price that hides what a patient will really pay.
Individuals, couples, solo parents and same-sex couples, all spoken to directly.
SMS previews and email subject lines stay neutral.
No countdowns, no “your clock is ticking”. Ever.
Nurse-led and gentle, with an easy way to say “not yet”.
The compliance lens
Fertility ads, through our lens.
Pick a specialty. Five problems in each. Flip the lens and watch how we'd write it.
The Gold Coast's best dentistThinking about veneers?1 for totally pain-free veneersHere's what the process actually involves, and how we keep you comfortable along the way.2 with guaranteed results!Every smile is different, so your plan will be too.3 “Dr Lee changed my life” ★★★★★ Sarah K.We'll walk you through options, risks and costs at your consult.4 50% off this month only. Don't miss out!Book a consult via the link in bio.5
Queensland's top surgeon.Thinking about surgery?1 Flawless, natural results guaranteed.Dr Lane is a specialist surgeon. Here's what the procedure and recovery involve.2 “I finally feel like me again” ★★★★★ Mia R.All surgery carries risks. Before proceeding, seek a second opinion from an appropriately qualified health practitioner.3 $1,000 off your procedure this month!Consult fees and what's included are on our fees page.4 No downtime. Back at work in days.Recovery varies. We'll talk you through yours at your consult.5
Australia's highest IVF success rates!Thinking about IVF?1 60% of our patients take home a baby.Clinics measure success differently, so compare like with like on YourIVFSuccess.2 “We finally have our miracle” Jess & TomWe support individuals, couples and solo parents on every path to parenthood.3 Your clock is ticking. Don't wait!Take your time. Our nurses can talk you through next steps whenever you're ready.4 IVF from just $2,999*Our fees, your expected Medicare rebate and your out-of-pocket cost are listed together on our fees page.5
Sample captions for fictional clinics. This shows how we think, not legal advice. How we approach compliance →
Free Ad Check
Is your advertising playing by the rules?
Send us up to five of your live ads, posts or treatment pages. I'll look over them with AHPRA's advertising guidelines in mind and send back what I'd change. General information, not legal advice. Free, no strings.
- 01You send up to five piecesAds, social posts or treatment pages. Whatever you're least sure about.
- 02Every word and image, looked atWith the National Law and AHPRA's advertising guidelines in mind.
- 03You get a marked-up reviewSent privately, with a short video walkthrough. What's fine, what's a risk, and how to fix it.