$1,008 in.
$24,000 out.
$24,000 out.
35Enquiries
$28.82Per enquiry
23.8xReturn on spend
Three aligner cases booked at around $8,000 each, from one week-long campaign.
Meta and Google ads that stay inside the rules.
Campaigns for the treatments patients think hard about. Written and built with AHPRA's guidelines in mind before a cent is spent. Reported in booked treatment, not clicks.
Who it's for
Clinics advertising big treatments.
- Practices running ads for implants, aligners, surgery or IVF, or about to
- Clinics burned by an agency that didn't know the rules
- Groups that want one standard across every location
What you get back
Enquiries you can actually book.
- Enquiries for the treatments you want more of
- Ads you're not nervous about
- Monthly reporting in booked treatment, not cost per lead
What's included
Everything a campaign needs to book.
Strategy, creative, pages and tracking. Built together, so nothing breaks between the ad and your front desk.
01Campaign strategy
Which treatments, which audiences, which offers, and what budget makes sense for your clinic.
02Ad copy & creative
Static, video and carousel ads, written for your clinic, line by line.
03Landing pages
Treatment pages built for the campaign, not your homepage. Costs, answers and a clear next step.
04Tracking
Pixel, conversions and enquiry tracking set up properly, so we can see what actually books.
05Enquiry routing
Forms that get enquiries to your team fast, with the details they need to call back.
06Monthly reporting
Spend, enquiries and booked treatment. Plain numbers, every month.
Real campaigns
Measured in booked treatment.
Two recent campaigns, reported the way we report every campaign. What went in, and what booked.
$636 in.
$34,000 out.
$34,000 out.
24Enquiries
2Surgeries booked
53xReturn on spend
Measured in surgeon's fees for booked surgery, not clicks or cost per lead.
How it runs
From Ad Check to live campaign.
Start with what you're running now. We fix what's risky, then build what's missing.
01
Ad Check
FreeWe review your live ads and pages. What's fine, what's a risk, and how to fix it.
02
Plan
Your callTreatments, budget and offer terms, agreed before anything is built.
03
Build & refine
Done for youCopy, creative, pages and tracking. Ready to launch.
04
Launch & report
OngoingLive, monitored and reported monthly. More behind what works.
Where the AHPRA lines sit
Ads that don't earn you a notice.
If an ad breaches the National Law, it's the practitioner's registration on the line, not the agency's. So we write every ad like it's ours.
OffersTerms on every offer
Any price, discount or free consult shows the full terms.
UrgencyNo countdown pressure
"This week only" framing that pushes treatment is out.
TestimonialsNo reviews in ads
Patient reviews about treatment can't be used. Not even five-star ones.
ResultsNo guarantees
No promised outcomes, and no claims we can't back up.
FAQs
The questions I get asked.
Straight answers. If yours isn't here, book a call.
Is ad spend included in your fee?
No. Ad spend is kept separate from our fee, so you always see exactly what went to Meta and Google.
Do you guarantee leads?
No. Nobody honest can. We build campaigns for the treatments you want, track them through to booked treatment, and put more behind what works.
What budget do I need?
It depends on the treatment, your area and how many new patients you can take. You'll get a straight recommendation in the plan.
Can you fix the ads we're already running?
Yes. Start with a free Ad Check. We'll tell you what we'd change and why.
Who's responsible if an ad breaches?
Under the National Law, the practitioner and the advertiser. That's why every ad we write is built with AHPRA's guidelines in mind.
More services
Start with one. Build from there.
Same eye, same standard, and nobody to brief on how a clinic works.
RECVideo
Video & filming days
Clinician Q&A, procedure explainers and team films. Shot in your clinic, with the AHPRA rules in mind.
SOCSocialSocial content
Managed every month, built from regular in-clinic shoots. Reels, carousels and captions that sound like your clinic.
WEBWebWebsites
Treatment pages built to answer questions and turn visitors into enquiries.
SYSSystemsPatient journey systems
Fewer repeat questions for your team. More enquiries turning into booked consults.
Free Ad Check
Is your advertising playing by the rules?
Send us up to five of your live ads, posts or treatment pages. I'll look over them with AHPRA's advertising guidelines in mind and send back what I'd change. General information, not legal advice. Free, no strings.
- 01You send up to five piecesAds, social posts or treatment pages. Whatever you're least sure about.
- 02Every word and image, looked atWith the National Law and AHPRA's advertising guidelines in mind.
- 03You get a marked-up reviewSent privately, with a short video walkthrough. What's fine, what's a risk, and how to fix it.